In recent years, some industries such as fire doors have suffered from various market and financial pressures, and the purchase restriction policies in first tier cities have also caused a serious decline in sales for the entire industry. Throughout the entire production chain, all parties have to raise product prices in order to win production, especially the rise in raw material prices, which greatly increases the production costs of the fireproof door industry. The funds pressed on the products cannot be recovered in a short period of time, causing many fireproof door enterprises to shut down or even close their factories. In addition, with the high threshold for bank financing now, the problem of difficulty in financing is also a major headache.

The trading volume continues to decline, and the overall market size continues to shrink, just as traditional sound effects models are gradually declining, and even many specialty stores have already closed down. In such a market situation, fire door enterprises have to seek new sales channels. E-commerce, as a low-cost circulation model, can firstly reduce the financial pressure in the sales cost link, and secondly, it needs to quickly expand market coverage, which will inevitably become the preferred mode for many fire door enterprises.

The confusion in the development of e-commerce

Although e-commerce is currently developing rapidly, for fire door companies accustomed to traditional business models, their understanding of emerging channels is still in its early stages. Enterprises often face many confusions when trying out e-commerce.

Confusion 1: Outdated website construction with low utilization rate

Confusion 2: Conflict of Interest with Traditional Channels

Puzzle 3: How can service issues be resolved completely

Combining online and offline to improve website stickiness and solve service problems

Yubo Zhiye believes that enterprises can greatly improve their profitability and solve the stickiness problem of e-commerce in the fireproof door industry through the joint support of three major systems: "online shopping platform", "physical experience store", and "customer service support center". At the same time, franchise stores focusing on display have been set up in major cities across the country, allowing consumers to "see and touch" the company's products, providing them with psychological transaction protection, and also providing traditional transaction methods for consumers who are accustomed to physical transactions. For more industry information, please refer to the "Market Research and Analysis Report on the Fire Door Industry".

These physical stores are also responsible for the after-sales service of all products in their respective areas, which solves the bottleneck of many fire door online stores that cannot guarantee after-sales service. By using precision marketing and online distribution systems based on network databases, we can directly interact and communicate with consumers, quickly establish brand image, enhance brand core competitiveness, gradually establish the popularity of network fire doors, and drive product sales. At the same time, an e-commerce sales platform is also established online to meet the needs of consumers who are accustomed to online shopping.